[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.public08.cz\/jsou-vratne-obaly-skutecne-uzitecne-pro-zivotni-prostredi\/#Article","mainEntityOfPage":"https:\/\/www.public08.cz\/jsou-vratne-obaly-skutecne-uzitecne-pro-zivotni-prostredi\/","headline":"Jsou vratn\u00e9 obaly skute\u010dn\u011b u\u017eite\u010dn\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed?","name":"Jsou vratn\u00e9 obaly skute\u010dn\u011b u\u017eite\u010dn\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed?","description":"Zd\u00e1 se, \u017ee v sou\u010dasn\u00e9 dob\u011b je m\u00f3dn\u00ed sna\u017eit se pomoci \u017eivotn\u00edmu prost\u0159ed\u00ed. Jist\u011b, na tom nen\u00ed nic \u0161patn\u00e9ho, ba naopak. Na\u0161e planeta to rozhodn\u011b pot\u0159ebuje. Probl\u00e9m v\u0161ak nastane ve chv\u00edli, kdy tohoto trendu za\u010dnou zneu\u017e\u00edvat marketingov\u00ed mana\u017ee\u0159i k propagaci produkt\u016f sv\u00fdch firem. Jedn\u00edm z typick\u00fdch p\u0159\u00edklad\u016f zde mohou b\u00fdt vratn\u00e9 obaly. Jist\u011b, zde se &hellip; <p class=\"link-more\"><a href=\"https:\/\/www.public08.cz\/jsou-vratne-obaly-skutecne-uzitecne-pro-zivotni-prostredi\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> \"Jsou vratn\u00e9 obaly skute\u010dn\u011b u\u017eite\u010dn\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed?\"<\/span><\/a><\/p>","datePublished":"2024-04-13","dateModified":"2024-05-16","author":{"@type":"Person","@id":"https:\/\/www.public08.cz\/author\/#Person","name":"public08.cz\n","url":"https:\/\/www.public08.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"public08.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.public08.cz\/wp-content\/uploads\/penize2_10_7.jpg","url":"https:\/\/www.public08.cz\/wp-content\/uploads\/penize2_10_7.jpg","height":0,"width":0},"url":"https:\/\/www.public08.cz\/jsou-vratne-obaly-skutecne-uzitecne-pro-zivotni-prostredi\/","about":["Business"],"wordCount":429,"articleBody":"   Zd\u00e1 se, \u017ee v sou\u010dasn\u00e9 dob\u011b je m\u00f3dn\u00ed sna\u017eit se pomoci \u017eivotn\u00edmu prost\u0159ed\u00ed. Jist\u011b, na tom nen\u00ed nic \u0161patn\u00e9ho, ba naopak. Na\u0161e planeta to rozhodn\u011b pot\u0159ebuje. Probl\u00e9m v\u0161ak nastane ve chv\u00edli, kdy tohoto trendu za\u010dnou zneu\u017e\u00edvat marketingov\u00ed mana\u017ee\u0159i k propagaci produkt\u016f sv\u00fdch firem. Jedn\u00edm z typick\u00fdch p\u0159\u00edklad\u016f zde mohou b\u00fdt vratn\u00e9 obaly.Jist\u011b, zde se v podstat\u011b nejedn\u00e1 o nic nov\u00e9ho. Koneckonc\u016f, l\u00e1hve se vracely ji\u017e p\u0159ed n\u011bkolika des\u00edtkami let, zvl\u00e1\u0161t\u011b pak ty sklen\u011bn\u00e9. V posledn\u00edch letech se v\u0161ak zd\u00e1, \u017ee stoupl po\u010det t\u011bch, kter\u00e9 m\u016f\u017eeme po spot\u0159ebov\u00e1n\u00ed obsahu vr\u00e1tit do obchodu.Navenek se to samoz\u0159ejm\u011b jev\u00ed jako dobr\u00e1 strategie \u2013 my \u0161et\u0159\u00edme p\u0159\u00edrodu, nebo\u0165 se nemus\u00ed vyr\u00e1b\u011bt nov\u00fd obal, a firma u\u0161et\u0159\u00ed n\u00e1klady, jeliko\u017e m\u016f\u017ee znovu pou\u017e\u00edt ten vr\u00e1cen\u00fd. Je to tedy v podstat\u011b v\u00fdhra pro v\u0161echny strany. Jak u\u017e to tak ale b\u00fdv\u00e1, skute\u010dnost nen\u00ed ani zdaleka tak r\u016f\u017eov\u00e1.Pravdou toti\u017e je, \u017ee pouze minimum takto vr\u00e1cen\u00fdch obal\u016f je op\u011bt pou\u017eito. Valn\u00e1 v\u011bt\u0161ina jich toti\u017e mus\u00ed b\u00fdt vyhozena, nebo\u0165 jsou n\u011bjak\u00fdm zp\u016fsobem po\u0161kozeny a tedy se nehod\u00ed pro op\u011btovn\u00e9 vyu\u017eit\u00ed. T\u00edmto po\u0161kozen\u00edm m\u016f\u017ee b\u00fdt nap\u0159\u00edklad jen \u0161kr\u00e1banec. D\u016fvod k tomu je jasn\u00fd: z\u00e1kazn\u00edk by nekoupil zbo\u017e\u00ed v obalu, kter\u00fd nen\u00ed v perfektn\u00edm stavu, nebo\u0165 by mu podv\u011bdom\u011b ned\u016fv\u011b\u0159oval. Firma by tak p\u0159i\u0161la o zisky, co\u017e si nem\u016f\u017ee dovolit.Jist\u011b, vr\u00e1cen\u00ed obalu d\u00e1v\u00e1 alespo\u0148 ur\u010ditou nad\u011bji, \u017ee zrovna ten n\u00e1\u0161 se op\u011bt pou\u017eije, av\u0161ak bu\u010fme realisti\u010dt\u00ed \u2013 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed skon\u010d\u00ed op\u011bt v popelnici.Zde se m\u016f\u017eeme pt\u00e1t, pro\u010d se to tedy firm\u00e1m vyplat\u00ed. Odpov\u011bd\u00ed je, \u017ee se jedn\u00e1 o marketingovou strategii. Pokud se budou profilovat jako ekologick\u00e1 firma, kter\u00e1 znovupou\u017eije nebo recykluje obaly sv\u00fdch v\u00fdrobk\u016f, zvedne to jej\u00ed presti\u017e v o\u010d\u00edch lid\u00ed a bude m\u00edt i v\u00edce z\u00e1kazn\u00edk\u016f, a t\u00edm p\u00e1dem tedy i vy\u0161\u0161\u00ed zisky. Proto se tak\u00e9 tento trend rozm\u00e1h\u00e1 st\u00e1le v\u00edce. Ne\u017e v\u0161ak na n\u011bj p\u0159istoup\u00edme, m\u011bli bychom se ov\u011b\u0159it, zda se dan\u00e1 firma sv\u00e9ho hesla skute\u010dn\u011b dr\u017e\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou vratn\u00e9 obaly skute\u010dn\u011b u\u017eite\u010dn\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed?","item":"https:\/\/www.public08.cz\/jsou-vratne-obaly-skutecne-uzitecne-pro-zivotni-prostredi\/#breadcrumbitem"}]}]