[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.public08.cz\/co-obsahuje-strategicka-marketingova-analyza-sbu\/#Article","mainEntityOfPage":"https:\/\/www.public08.cz\/co-obsahuje-strategicka-marketingova-analyza-sbu\/","headline":"Co obsahuje strategick\u00e1 marketingov\u00e1 anal\u00fdza SBU","name":"Co obsahuje strategick\u00e1 marketingov\u00e1 anal\u00fdza SBU","description":"&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R\u00e1mcov\u00e1 anal\u00fdza tr\u017en\u00edho prost\u0159ed\u00ed: pohl\u00ed\u017e\u00ed na trh z\u00a0ur\u010dit\u00e9 vzd\u00e1lenosti a v\u00fdsledek n\u00e1m \u0159\u00edk\u00e1, jak moc m\u016f\u017eeme operovat ve sledovan\u00e9m oboru podnik\u00e1n\u00ed na ur\u010dit\u00e9m teritoriu. Jak je obor podnik\u00e1n\u00ed p\u0159ita\u017eliv\u00fd a tak\u00e9 v\u00e1m p\u0159edur\u010d\u00ed z\u00e1kladn\u00ed strategii pro podnik\u00e1n\u00ed. &#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Detailn\u00ed situa\u010dn\u00ed anal\u00fdza trhu: zab\u00edr\u00e1 se do hloubky t\u00edm, co jsme se dozv\u011bd\u011bli v\u00a0p\u0159ede\u0161l\u00e9 \u010d\u00e1sti. o\u00a0\u00a0 &hellip; <p class=\"link-more\"><a href=\"https:\/\/www.public08.cz\/co-obsahuje-strategicka-marketingova-analyza-sbu\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> \"Co obsahuje strategick\u00e1 marketingov\u00e1 anal\u00fdza SBU\"<\/span><\/a><\/p>","datePublished":"2025-02-26","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.public08.cz\/author\/#Person","name":"public08.cz\n","url":"https:\/\/www.public08.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"public08.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.public08.cz\/wp-content\/uploads\/img_a298161_w2033_t1508446564.jpg","url":"https:\/\/www.public08.cz\/wp-content\/uploads\/img_a298161_w2033_t1508446564.jpg","height":0,"width":0},"url":"https:\/\/www.public08.cz\/co-obsahuje-strategicka-marketingova-analyza-sbu\/","about":["Business"],"wordCount":423,"articleBody":"&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R\u00e1mcov\u00e1 anal\u00fdza tr\u017en\u00edho prost\u0159ed\u00ed: pohl\u00ed\u017e\u00ed na trh z\u00a0ur\u010dit\u00e9 vzd\u00e1lenosti a v\u00fdsledek n\u00e1m \u0159\u00edk\u00e1, jak moc m\u016f\u017eeme operovat ve sledovan\u00e9m oboru podnik\u00e1n\u00ed na ur\u010dit\u00e9m teritoriu. Jak je obor podnik\u00e1n\u00ed p\u0159ita\u017eliv\u00fd a tak\u00e9 v\u00e1m p\u0159edur\u010d\u00ed z\u00e1kladn\u00ed strategii pro podnik\u00e1n\u00ed.&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Detailn\u00ed situa\u010dn\u00ed anal\u00fdza trhu: zab\u00edr\u00e1 se do hloubky t\u00edm, co jsme se dozv\u011bd\u011bli v\u00a0p\u0159ede\u0161l\u00e9 \u010d\u00e1sti.o\u00a0\u00a0 Anal\u00fdza z\u00e1kazn\u00edk\u016f: zji\u0161\u0165ujeme jejich pot\u0159eby, o\u010dek\u00e1v\u00e1n\u00ed, n\u00e1pady na vylep\u0161en\u00ed, spokojenost s\u00a0v\u00e1mi nebo konkurenc\u00ed, nespokojenost s\u00a0v\u00e1mi nebo konkurenc\u00ed. Z\u00e1kazn\u00edk je ka\u017ed\u00fd, kdo potenci\u00e1ln\u011b m\u016f\u017ee koupit n\u011bjak\u00fd v\u00e1\u0161 produkt, tak\u017ee analyzujete co nej\u0161ir\u0161\u00ed spektrum lid\u00ed (podnik\u016f).o\u00a0\u00a0 Segmentace trhu podle pot\u0159eb: ka\u017ed\u00fd trh m\u00e1 sv\u00e9 pot\u0159eby a ty jsou tradi\u010dn\u011b r\u016fzn\u00e9 pro r\u016fzn\u00e1 teritoria, r\u016fzn\u00e9 v\u011bkov\u00e9 kategorie, r\u016fzn\u00e9 skupiny. Je na n\u00e1s abychom se zamysleli, na koho se chceme se sv\u00fdmi produkty zam\u011b\u0159it a t\u011bm pak p\u0159izp\u016fsobit v\u0161e od reklamy, po slu\u017eby.o\u00a0\u00a0 Anal\u00fdza konkurence a pozice podniku v\u00a0segmentech trhu: pokud chceme usp\u011bt, mus\u00edme v\u011bd\u011bt, jak je na tom konkurence a hlavn\u011b, v\u00a0\u010dem jsme lep\u0161\u00ed ne\u017e oni, abychom to mohli vyzdvihnout a v\u00a0\u010dem jsme hor\u0161\u00ed, abychom se tam mohli zlep\u0161ovat. Konkurence tak\u00e9 m\u00e1 n\u011bco, co my chceme, sv\u00e9 z\u00e1kazn\u00edky, to je skupina, kterou se sna\u017e\u00edme p\u0159et\u00e1hnout k\u00a0sob\u011b.&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159\u00edle\u017eitost pro podnik: jak\u00e9 jsou podm\u00ednky na trhu, jestli jsou pro n\u00e1s p\u0159\u00edzniv\u00e9, \u010di nikoli. Jak\u00e1 je popt\u00e1vka a jestli by nebyl z\u00e1jem o nov\u00fd v\u00fdrobek, bu\u010fto stejn\u00fd, av\u0161ak od jin\u00e9ho v\u00fdrobce, nebo \u00fapln\u011b jin\u00fd s\u00a0rozd\u00edln\u00fdm principem vyu\u017eit\u00ed pro stejnou aktivitu, nebo nov\u00e9 vyu\u017eit\u00ed pro star\u00fd v\u00fdrobek. Zji\u0161\u0165ujeme tak\u00e9 prodeje podniku a p\u0159\u00ednosy segment\u016f trhu a z\u00e1kazn\u00edk\u016f pro podnik.Na konci t\u00e9to anal\u00fdzy byste tedy m\u011bli m\u00edt spolehliv\u00e1 a vyu\u017eiteln\u00e1 data, av\u0161ak m\u011bli byste st\u00e1le myslet na to, \u017ee jsou v\u011bci, kter\u00e9 se p\u0159edpov\u011bd\u011bt nedaj\u00ed a ostatn\u00ed se tak\u00e9 sna\u017e\u00ed b\u00fdt lep\u0161\u00ed ne\u017e vy, p\u0159esto je anal\u00fdza cenn\u00fdm prost\u0159edkem pro rozhodov\u00e1n\u00ed, nikoli v\u0161ak forma pro rozhodnut\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co obsahuje strategick\u00e1 marketingov\u00e1 anal\u00fdza SBU","item":"https:\/\/www.public08.cz\/co-obsahuje-strategicka-marketingova-analyza-sbu\/#breadcrumbitem"}]}]