[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.public08.cz\/7-principu-designovych-konverzi\/#Article","mainEntityOfPage":"https:\/\/www.public08.cz\/7-principu-designovych-konverzi\/","headline":"7 princip\u016f designov\u00fdch konverz\u00ed","name":"7 princip\u016f designov\u00fdch konverz\u00ed","description":"U\u017e jste se s t\u00edmto pojmem n\u011bkdy setkali? \u017de ne? Tak v\u00e1s do n\u011bj r\u00e1di zasv\u011bt\u00edme. Tak si to \u0159ekneme trochu laicky. Jedn\u00e1 se o vyzkou\u0161en\u00e9 principy, kter\u00e9 v\u00e1m pomohou generovat v\u011bt\u0161\u00ed zisk. Odborn\u011b se t\u011bmto princip\u016fm \u0159\u00edk\u00e1 Conversion Centered Design (CCD). Tento syst\u00e9m toku, interakce a orientace vytv\u00e1\u0159\u00ed pou\u017eiteln\u00e9 a klientsky p\u0159\u00edv\u011btiv\u00e9 produkty. U\u017eivatel &hellip; <p class=\"link-more\"><a href=\"https:\/\/www.public08.cz\/7-principu-designovych-konverzi\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> \"7 princip\u016f designov\u00fdch konverz\u00ed\"<\/span><\/a><\/p>","datePublished":"2017-08-18","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.public08.cz\/author\/#Person","name":"public08.cz\n","url":"https:\/\/www.public08.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"public08.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.public08.cz\/wp-content\/uploads\/img_a296896_w2033_t1507708696.jpg","url":"https:\/\/www.public08.cz\/wp-content\/uploads\/img_a296896_w2033_t1507708696.jpg","height":0,"width":0},"url":"https:\/\/www.public08.cz\/7-principu-designovych-konverzi\/","about":["Web"],"wordCount":415,"articleBody":"U\u017e jste se s t\u00edmto pojmem n\u011bkdy setkali? \u017de ne? Tak v\u00e1s do n\u011bj r\u00e1di zasv\u011bt\u00edme. Tak si to \u0159ekneme trochu laicky. Jedn\u00e1 se o vyzkou\u0161en\u00e9 principy, kter\u00e9 v\u00e1m pomohou generovat v\u011bt\u0161\u00ed zisk.  Odborn\u011b se t\u011bmto princip\u016fm \u0159\u00edk\u00e1 Conversion Centered Design (CCD). Tento syst\u00e9m toku, interakce a orientace vytv\u00e1\u0159\u00ed pou\u017eiteln\u00e9 a klientsky p\u0159\u00edv\u011btiv\u00e9 produkty. U\u017eivatel m\u00e1 k dispozici p\u0159esn\u00e9 informace, vkde se nach\u00e1z\u00ed. vco m\u016f\u017ee ud\u011blat. vkam se d\u00e1l posunout va jakou cestou se m\u016f\u017ee vr\u00e1tit zp\u011bt na za\u010d\u00e1tek.  Pom\u011br pozornosti Tady na 100% funguje Murphyho z\u00e1kon. Pokud u\u017eivateli d\u00e1te mo\u017enost, aby se dostal tam, kam nechcete, zaru\u010den\u011b na takov\u00e9 pol\u00ed\u010dko klikne. Jedin\u00e9 \u0159e\u0161en\u00ed je nab\u00edzet mu takov\u00e9 odkazy, kter\u00e9 jsou pro v\u00e1s p\u0159\u00ednosn\u00e9. Zjednodu\u0161te \u017eivot u\u017eivatel\u016fm va\u0161ich str\u00e1nek a d\u00e1vejte sem obrazy a informace, kter\u00e9 pro n\u011b budou u\u017eite\u010dn\u00e9. Kontinuita obsahu Pokud pou\u017e\u00edv\u00e1te inzer\u00e1ty nebo bannery, sjedno\u0165te text i grafiku, kter\u00e1 bude p\u016fsobit ucelen\u011b. D\u016fle\u017eit\u00e9 jsou tak\u00e9 slogany a titulky, kter\u00e9 upozorn\u00ed na tu samou v\u011bc. Zn\u00ed to mo\u017en\u00e1 hodn\u011b ban\u00e1ln\u011b, ale pr\u00e1v\u011b tady d\u011bl\u00e1 v\u011bt\u0161ina firem nej\u010dast\u011bj\u0161\u00ed chybu. Dobr\u00e1 pr\u00e1ce v\u00e1s dostane na prvn\u00ed p\u0159\u00ed\u010dky v pozici mezi konkurenc\u00ed a budete m\u00edt i v\u011bt\u0161\u00ed n\u00e1vratnost z\u00e1kazn\u00edk\u016f.  Jednoduch\u00e9 prototypy  Nebu\u010fte vizu\u00e1ln\u011b komplikovan\u00ed, to sp\u00ed\u0161e odrad\u00ed. Nenu\u0165te lidi p\u0159em\u00fd\u0161let! Pokud nap\u0159\u00edklad provozujete internetov\u00fd obchod, pak umis\u0165ujte ikony tam, kde je va\u0161i z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed. Nesna\u017ete se objevit nov\u00fd div sv\u011bta, to u\u017e za v\u00e1s ud\u011blali p\u0159ece jin\u00ed. Bu\u010fte p\u0159edev\u0161\u00edm srozumiteln\u00ed a nanejv\u00fd\u0161 d\u016fv\u011bryhodn\u00ed. Kl\u00ed\u010dem je p\u0159edev\u0161\u00edm dobr\u00fd slogan , kter\u00fd zaujme a hlavn\u011b, va\u0161i potencion\u00e1ln\u00ed z\u00e1kazn\u00edci budou hned na stop\u011b tomu, o \u010dem se to vlastn\u011b mluv\u00ed. Na to, abyste je zaujali, m\u00e1te pr\u00e1v\u011b jen deset vte\u0159in, pak u\u017e je to v k\u00fdblu.  \u0158ekn\u011bte lidem, \u017ee v\u00e1m maj\u00ed d\u016fv\u011b\u0159ovat.Nebojte se toho! Nab\u00edzejte kvalitu, p\u00e9\u010di a hodnocen\u00ed spokojenosti. Nechte vstoupit \u00fasp\u011bch i do va\u0161ich dve\u0159\u00ed, v\u017edy\u0165 si zaslou\u017e\u00edte i vy vav\u0159\u00ednovou korunu.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"7 princip\u016f designov\u00fdch konverz\u00ed","item":"https:\/\/www.public08.cz\/7-principu-designovych-konverzi\/#breadcrumbitem"}]}]